Change Blogger Post URL – SEO Tip

Change Blogger Post URL – SEO Tip

Search engines look for keywords and it is widely believed that keyword-specific domains and subdomains rank highly in the search engine algorithm. This is so because having the keyword in the URL suggests that the site contents are related to the keyword. Also, when visitors look at the search results, they are likely to click the link that contains relevant keywords. With this in mind, we should ensure that keywords appear in the Blog URL and Blog Post URL for search engine optimization (SEO) purposes.

Blog URL

In case you are lost as to what we are referring to, consider this. Suppose you want to blog about politics in planet Mars (fictional of course). You start to create a new blog. Between the two – one bearing your name http://tom-dick-harry.blogspot.com and the other bearing the URL http://politics-in-planet-mars.blogspot.com – which do you think will attract the search engines and potential visitors? Quite obviously the second URL. People who are interested in this topic will search for the keywords “politics”, “planet” and “mars” and are never going to search for your name. Search engines identifies these keywords in the Blog URL and displays that in their search results.

It may be that over time, you are so famous that your name is synonymous with this topic and people will search for your name instead. The start will be slow and more effort has to be put into publicity, such as submitting your blog to Blog Directories, Feed Directories and Search Engines. Until such time, you would have to endure trickling traffic to your Blog. If you are starting a new blog, bear this in mind.

Blog Post URL

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